HomeCase StudiesSEOWebsite DesignReclaiming Online Authority for a Local Event Planning & PR Business

Reclaiming Online Authority for a Local Event Planning & PR Business

Client Background

Our client operates a local event planning and public relations business in the Philippines. After a period of neglect, their website became vulnerable and subsequently hacked, leading to numerous SEO and security issues. Recognizing the need to restore their online reputation and functionality, they sought the expertise of biznoz.com.

Objectives

  • Technical Audit: Identify and resolve underlying security vulnerabilities and SEO penalties.
  • Website Redesign: Update the site to modern standards for improved user experience and engagement.
  • SEO Rehabilitation: Remove harmful backlinks and optimize site content for better search engine rankings.

Strategy and Implementation

Technical Audit and Security Enhancement

The initial phase involved a comprehensive technical audit to assess the extent of the damage:

  • Discovered hidden links and spammy backlinks created by hackers.
  • Identified compromised pages that were negatively impacting the website’s SEO.

Website Cleanup and Security Measures

We took immediate action to secure and clean up the website:

  • Content Audit: Evaluated all blog posts and removed those that were underperforming or irrelevant, focusing on quality content that resonates with the target audience.
  • Cleaning Hacked Pages: Removed malicious content and secured the website’s infrastructure.
  • Security Plugins: Installed and configured advanced security plugins to prevent future attacks.

Website Redesign

With the security issues addressed, we moved on to redesigning the website:

  • Implemented a modern, visually appealing design that reflects the client’s professionalism and industry standing.
  • Optimized the site structure for better user experience and navigation, encouraging longer visits and higher engagement.

SEO Recovery

To address the SEO challenges posed by the hack:

  • Disavow Tool: Utilized Google’s Disavow Tool to reject harmful backlinks that could affect the website’s credibility and search engine rankings.
  • On-Page SEO: Enhanced meta tags, headings, and responsive design elements to improve search engine visibility and mobile usability.

Results and Analysis

The efforts to overhaul and secure the website led to significant improvements:

  • Security: No further security breaches occurred, establishing a stable and secure platform for visitors.
  • SEO Performance: Initial declines in traffic and rankings were reversed, with gradual improvements as search engines reassessed the site’s credibility.
  • User Engagement: Post-redesign, the site saw increased engagement metrics, including longer session durations and lower bounce rates.

Conclusion

The comprehensive strategy employed by biznoz.com successfully mitigated the impacts of the hacking incident, restored the client’s online reputation, and positioned the website for future growth. The improved security measures ensure that the website remains a safe and reliable resource for current and potential clients.

Future Recommendations

  • Regular Security Audits: Continually monitor the website for potential security threats and update security measures accordingly.
  • Content Strategy: Develop a dynamic content strategy to keep the site fresh and engaging for users and search engines.
  • Ongoing SEO Monitoring: Keep track of SEO performance and adjust strategies as needed to respond to changing algorithms and market trends.

Empowering local businesses

Copyright © 2024 · Biznoz.com.  All Rights Reserved.

  • About Us
  • Services
  • Case Studies
  • Blog